Vis-a-Vis™ Cosmetics is a modern and ultra-femme masstige brand addressing the essential needs of today’s modern woman by combining the important benefits of affordability with superior performance. To be a Vis-a-Vis Cosmetics woman means wear luxurious textures while staying on trend with the latest fashion-forward colors. Inspiration, commitment and necessity: these seem to be the words that determined Theresa Rivera, the CEO & Visionary and Karen Kretschmann, the COO, to create Vis-à-Vis Cosmetics. Vis-a Vis means unique vision for the beauty industry simply by being a path-breaker in terms of “The Future of Color” cosmetics. Specially designed for the modern woman, the Vis-a-Vis cosmetics have as a primary goal to simplify the make-up routines, without compromising quality and affordability.
The company approached Anar Studios in order to create brand awareness. Anar Studios successfully emphasized the characteristics of the products in a 1’9″ video that is also available on youtube: http://www.youtube.com/watch?v=DMoyh1Zxxu8.
Anar Studios has also set up a professional photo shoot suggestively called “Behind the Scenes” where one is able to notice in depth the special features of the Vis-a-Vis Cosmetics. Watch on www.flickr.com/photos/anarstudios the fabulous experience simply called … Vis-a-Vis.